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The Virtuous CSR Circle

At Rydon we believe that the pro-active approach and practice of good Corporate Social Responsibility can trigger a cycle of positive force within the organisation which creates a series of favourable circumstances and promotes a "virtuous management circle".

This model reflects our belief that the first and primary effect of pro-active CSR is that of a positive impact within the company's own organisation. This is because CSR embodies good employment initiatives and standards as well as a working ethos of care and consideration for others and for the environment.

Positively motivated employees tend to perform better than those who are not: this is a known fact. Better performance in a service-based industry such as ours, in turn leads to higher levels of client satisfaction and this then should lead to a greater proportion of repeat business from them. Negotiated repeat business and/or reduced costs of early stage selection for new business contracts reduces our cost of growth, contributing towards improved profitability and, thereby, an opportunity to reinvest in the drivers of the 'virtuous management circle'.

Whilst measurement and reporting of CSR activities can impress externally and provide individual benefits to partners and clients - e.g. local employment initiatives - the true value of the programme is the improved service quality (encompassing such benefits) which delivers more effectively and has a markedly positive effect on business relationships and reduced cost of business development.

As part of our CSR programme we actively seek opportunities to provide support to the communities in which we work. You can see a sample of recent case studies of such initiatives on the right of this page.

You can view our CSR Policy statement here