The Rydon brand is well established. But as our business continues to grow, driven by expanding market opportunities, we have embraced a clear message and identity that boldly articulates the value we deliver as a company.
Rydon is focused on Shaping Lives and that is our new strapline.
Shaping Lives is about how Rydon shapes the built environment – largely with a focus on housing, education and healthcare – to deliver learning, living and clinical facilities for the benefit of current and future generations.
We are already known for our commitment to quality and for being a business focused on people. With Shaping Lives, we are adding a new dimension which is a dynamic focus on addressing some of the key societal needs of current generations, namely better schooling, better housing and better healthcare.
As a result, we have also introduced a vibrant, colourful and multi-dimensional figure to accompany our new strapline. This reinforces that we are a people company focused on shaping a positive experience for all the people we touch through the built environment facilities we deliver.