February 2015
Our charity partner, youth charity The Prince’s Trust, has launched an advertising campaign to increase awareness around the work they do.
They have created a suite of print, radio and TV adverts which highlight the issues that many young people face growing up. The new campaign urges employers and others to look with fresh eyes at young people from troubled backgrounds and give them a chance to get their lives on track.
The TV advert went live on Thursday 29th January as the final element of the campaign http://youtu.be/Kdk_7i8KIo0.
We strongly believe in the messaging behind the advert, which is why we have been working with The Trust to help unemployed young people since 2006 through our Get Into Construction programmes.
Find out more about Rydon’s continued work with the charity, including our programmes that are delivered entirely on a live construction site, here.